Research-to-market campaigns

Turn research-derived products into market-ready solutions.

RTM Studio turns research-derived products into clear, pain-point-led solutions for the people and organizations most likely to buy, pilot, fund, or champion them. Then we build the audience and manage the outreach that opens qualified market conversations.

Plan an ICP campaign ↗See the system ↓

Research signal Strategic audience External conversation

Not another platform

A campaign partner—not another system your team has to learn.

We build and run the work behind relevant partner outreach: the story, target-account strategy, campaign audience, personalized message, response process, and next-cycle learning.

Your team owns the technical story and the relationship. We operate the system that helps the right people hear it.

Partner signal architecture

Every story has a destination.

We start with the external opportunity you need to create, then build the audience, message, and campaign around it.

01

Sales

Reach potential customers, pilot organizations, adopters, and program buyers.

02

Fundraising

Introduce the opportunity to aligned investors, sponsors, and strategic funders.

03

Growth

Create conversations with partners, integrators, collaborators, and channels.

04

Brand

Put your work in front of media, events, associations, and communities shaping the field.

05

Hiring

Reach specialized talent, leaders, advisors, and mission-aligned networks.

The RTM signal system

From complex work to the right conversation.

  1. 01

    Clarify

    Define the opportunity, approved story, and conversation your team needs to create.

  2. 02

    Map

    Build the purpose-specific audience: accounts, funders, partners, media, or talent sources.

  3. 03

    Amplify

    Activate a researched, personalized campaign through approved infrastructure.

  4. 04

    Connect

    Route relevant replies, manage campaign signals, and support the next step.

  5. 05

    Compound

    Use what the campaign reveals to sharpen the next audience, message, and opportunity.

What we do

One connected system. Three essential layers.

RTM Studio combines the thinking, research, and campaign operations needed to create relevant external momentum.

01

Story & Objective Strategy

We translate your capabilities, program, facility, technology, or initiative into a partner-facing story built around what the outside world needs to understand—and why it should care.

Objective brief · Partner story · Approved proof points · Message architecture

02

Audience Intelligence & Lead Lists

We build the organizations and people behind your next objective—researched, qualified, and organized around a credible reason to engage.

Target-account strategy · Contact research · Verification · Relevance signals

03

Managed Outreach Campaigns

We connect your message, audience, outreach, response process, and next steps in one coordinated campaign—not a generic sequence or a handoff of software.

Personalized outreach · Response routing · Campaign reporting · Next-cycle learning

Campaign Cell Build

Build the Campaign Cell. Keep control of the system.

For organizations ready to move beyond the Diagnostic, RTM offers a done-for-you, client-owned Campaign Cell Build: the market translation, audience and message system, approved production configuration, reply routing, and operating handoff for one defined market opportunity.

Route A · Managed Campaign Cell

Keep RTM in the command seat.

$10,000Activation

RTM designs and operates one 90-day market-learning Cell around an approved objective, ICP, and desired conversation.

  • $5,500/month Campaign Command from month 2
  • $350/month visible operating infrastructure from month 2
  • Audience, message, reply, and learning decisions managed by RTM

Route B · Done-for-you, client-owned Build

Own the operating asset after the build.

$15,000One Cell Build

$7,500 at kickoff · $7,500 at Technical and Launch Readiness acceptance

RTM builds a durable, client-controlled Campaign Cell for a team that wants to operate the approved assets after handoff.

  • Target build window: 8 weeks from complete, approved inputs
  • Up to 17 dedicated sending domains and 50 mailboxes, where selected in the approved client-controlled production plan
  • 30-calendar-day build-stabilization window after handoff
  • Optional Campaign Command continues at $5,500/month if RTM stays in the operating role
One Cell means one decision path

One research-derived offer · one objective · one primary ICP · one priority pain point · one desired conversation · one accountable response owner.

Ownership, with clear boundaries

The client controls the agreed Cell assets and client accounts where included, subject to the relevant provider, registrar, mailbox, data-source, and platform terms. RTM does not sell raw lists or transfer third-party licenses.

Request a Standard Build Diagnostic ↗

Deep Data & Scale Options

Custom Campaign Cell extensions for greater audience complexity or program scale.

For teams whose opportunity exceeds the standard Cell, these managed build options add research depth and operating design around an approved market path.

Custom scope 01

Deep Data Build

Custom build$20,000

Standard Campaign Cell Build plus advanced audience research, enrichment design, highly specific ICP and pain-point targeting, and managed reply-routing configuration.

Best for: niche, technical, multi-stakeholder, or complex partner audiences.

Request a Deep Data Diagnostic

Custom scope 02

Deep Data + High-Volume

Custom build$35,000

Deep Data Build plus multi-segment campaign architecture and expanded sending-capacity and infrastructure planning for an organization ready to operate a larger managed campaign program.

Best for: teams with a validated large target market and an approved multi-audience operating plan.

Request a Scale Diagnostic

Custom scope 03

Deep Data + Enterprise

Custom build$50,000

Deep Data Build plus enterprise campaign architecture across large TAMs, multiple objectives and audiences, governance-ready routing, and a tailored operating handoff.

Best for: large teams that need a custom Campaign Cell across multiple strategic audiences.

Enterprise scope is designed from a custom diagnostic. We confirm audience complexity, operating model, capacity, governance, and ownership requirements before finalizing the build.

Request an Enterprise Diagnostic

Scope comparison

Compare the standard build with custom-scoped Campaign Cell extensions.

Every path begins with the Campaign Diagnostic. Statuses identify the starting scope—not a delivery promise—and final implementation remains governed by the approved plan.

On smaller screens, scroll the comparison sideways to review every tier.

Campaign Cell build features by pricing tier
Build featureStandard$15,000Deep Data$20,000High-Volume$35,000Enterprise$50,000
Research-to-ICP and pain-point translation✓ Included✓ Included✓ Included✓ Included
Strategic audience brief and audience/list specification✓ Included✓ Included✓ Included✓ Included
Message architecture and conversation routing✓ Included✓ Included✓ Included✓ Included
Standard technical and launch readiness✓ Included✓ Included✓ Included✓ Included
Client asset ownership register and handoff✓ Included✓ Included✓ Included✓ Included
30-day stabilization✓ Included✓ Included✓ Included✓ Included
Advanced data research and enrichment design— Not standard✓ Included✓ Included✓ Included
Multi-signal targeting and segmentation— Not standard◆ Custom scope✓ Included✓ Included
Complex multi-stakeholder audience modeling— Not standard◆ Custom scope✓ Included✓ Included
Multi-segment campaign architecture— Not standard— Not standard◆ Custom scope✓ Included
Expanded capacity and infrastructure planning— Not standard— Not standard◆ Custom scope◆ Custom scope
Governance and approval routing— Not standard— Not standard◆ Custom scope✓ Included
Enterprise reporting and escalation design— Not standard— Not standard— Not standard✓ Included
Tailored multi-objective operating handoff— Not standard— Not standard◆ Custom scope✓ Included
Optional ongoing Campaign Command○ Optional○ Optional○ Optional○ Optional

Where it remains appropriate to the approved client-controlled plan, Route B may include up to 17 dedicated sending domains and 50 mailboxes. Final technical scope, capacity, timeline, infrastructure, support, and activation remain diagnostic-dependent. RTM does not provide raw lists, platform access, or a guarantee of sending volume, replies, meetings, revenue, or results.

Planning model

Campaign Investment Scenario Planner

Explore a transparent scenario using your own assumptions. This tool models arithmetic from the values you enter; it does not estimate the likelihood of any result.

Scenario assumptions

Selected base build: $15,000

Use a planning value after costs specific to the relationship; leave empty until you have an internal assumption.
$5,500/month when selected$350/month when selected

Planning model only. It does not predict replies, meetings, revenue, funding, partnerships, or other outcomes. Final scope and investment are confirmed through the Campaign Diagnostic.

A Campaign Cell Build is a scoped implementation—not a promise of send volume, replies, meetings, revenue, funding, partnerships, or a result from a named prospect. The exact first-launch payload remains client-approved and separately controlled.

Purpose-built audiences

A lead list should be built for something.

A generic contact list does not create momentum. The right audience is designed around the action you need someone to take—and the story that gives them a reason to respond.

Build your campaign audience ↗
Sales

Customer & Pilot Audience

Buyers, pilot organizations, technical evaluators, licensees, adopters, and program buyers.

Fundraising

Investor & Sponsor Audience

Investors, corporate venture teams, strategic funders, sponsors, and foundations.

Growth

Strategic Partner Audience

Integrators, collaborators, channels, co-development partners, and ecosystem leaders.

Brand

Visibility & Influence Audience

Media, analysts, events, associations, technical communities, and field influencers.

Hiring

Mission-Critical Talent Audience

Specialized candidates, advisors, leaders, fellows, and high-signal talent communities.

The difference

More than a list. More than a platform.

Generic outreachRTM Studio
Starting pointA template or scraped listA client-approved story and strategic objective
AudienceVolume-first contactsPurpose-built campaign audiences
DeliverySoftware access or send volumeManaged message, campaign, response, and learning workflow
RelationshipRaw lead handoffContext-rich conversation routed to the client owner
StandardGeneric automationResearch-aware accuracy, relevance, and approval discipline

A campaign in practice

A research center’s story, carried to the right industry audience.

A university research center may have active projects, distinct expertise, and facilities relevant to a defined sector. Its existing materials explain the work—but do not reliably create new external conversations.

We clarify

The partner story, approved proof points, and how organizations can engage.

We map

Priority industries, account types, roles, relevance signals, and exclusions.

We amplify

Personalized outreach, campaign operations, reply routing, and learning.

The result: a repeatable campaign system that gives relevant organizations a reason to understand the center’s work—and gives the center an organized way to act on interest.

The research outreach standard

Clear enough to act on. Accurate enough to stand behind.

Research work should not be reduced to generic marketing language. RTM Studio begins with approved claims, relevance-based targeting, and a clear response path—so outreach reflects both the opportunity and standards behind it.

  1. 01Client-approved story, offer, claims, and target criteria
  2. 02Purpose-built audiences, not indiscriminate bulk sending
  3. 03Accurate sender identity, response ownership, and opt-out awareness
  4. 04Documented reply routing, campaign signals, and next-cycle learning

Start with the objective

Plan the story, audience, and campaign behind your next strategic move.

Tell us what you want to amplify. We will use the information to prepare the right first conversation about fit, audience, and campaign scope.

◎ RTM Studio is a managed service. The operating workflow is supported by specialist lead-research, verification, and campaign tools—not sold as software access or data resale.

Your diagnostic will create an RTM campaign record for review.